I notice there is an update to the Yahoo deliverability, saying it’s at 83%. I’m seeing most of our emails sent to Yahoo addresses as bounced. Any thoughts?
Ours are back to full deliverability, @Corey_Ussery. But we clean our list for soft bounces religiously based on engagement. Make sure that you are not trying to email contacts who haven’t engaged in the last 90-120 days or you are risking the bounced emails being spam traps.
They’ve been slowly coming back but it only takes one oaf to send a purchased list to get it back down again and that’s already happened a couple of times.