Why is the content tagged with an object and not a "string"?

To pass custom fields, you need to pass this data Screenshot by Lightshot

Why is the content tagged with an object and not just a “string”?

although in the example of the support, sending an additional field and content as a string, and in the documentation, the object. Perhaps there is a typo in the documentation

support’s example :

“custom_fields”: [
{
“content”: “ExampleCustomFieldValue”,
“id”: 286
}
],