I’m working on an email preference center. I’ve created a landing page with check boxes to reduce visual clutter since I have eight options of interest. Customers currently will be in one of those eight categories of interests. A few might be in two categories or more.
My current logic is if you click the check box it applies the appropriate tag to your profile so when I send a newsletter it’ll add your email. That works great for people who are expanding their interests, and in testing it functions fine.
But how do I best do the inverse? Let’s say someone wants to receive fewer emails, gets to the page and checks two boxes out of eight. Or, wants to stop receiving their old category of interests and switch to a new one.
My current flow is Landing Page > User self-applies tag > Sequence applies tag to user profile and adds note that they opted-in > Sequence removes update preference tag, runs within five minutes, applies preference updated tag > user exits flow.
What do I need to do in terms of labels/sequences/what have you so that an unchecked check box will unsubscribe them from that interest?