I have an Infusionsoft question for you IS Experts…
We use Infusionsoft to communicate with our clients (we are a UK based company). Some of our emails are updates about our courses and some are promotional emails (special offers, etc).
We’ve had several clients complain about our ‘promotional’ emails and state that we need permission to send those to them. My understanding was that once they are a client of ours, we can send them emails of any nature. All of our emails have an ‘unsubscribe’ button but if they hit that, it means they would also be opting out of our course critical emails.
Is there a way to have something like a ‘selective opt out’ where they will still get critical course specific emails but opt out of promo emails in Infusionsoft?
Thanks for the help with this!