Product purchased by anyone

Hi everyone!
In a campaing, I’m trying to set the goal “product purchased” to “purchased by any contact” like this:

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but I can’t find a way to do it! I tried double clicking everywhere, going to Settings, I can’t seem to find the option to set it so.

My goal is to trigger a sequence after a purchase is made, but not only from customer “inside” the campaign, also people just visiting my online shop.

Thank you in advance! :slight_smile: