How do i separate different type of interest of our customer. If i have understand right, leadscore only measure customer activity, not from where he/she is interested of. We have different brands with a different products. And i would like to know, from what category customers are interested based their email activity, webinar activity, blog reading activity, etc.
Lets put it in this way. We are sending series (5) of emails from two brand/products, and that activity is measured with leadscore. Two customer gets different product email. Both opens those emails 4 out of 5. I see flames going up, but how to tell different of interest?
How do i do that