We recently switched to using Keap’s email broadcasting for our split testing and I am disappointed about a lack of options that I feel should really be there. The most pressing of these, is that compared to normal email broadcasts, A/B tests takes away the ability to schedule the email to be sent at a later date. This was so lacking that I assumed it was a bug at first.
The second issue is not being able to do split testing within campaigns. Email broadcasts are great when you have a defined audience but when you are trying to test emails in a nurture email campaign, there is no way to do any split testing.
A/B testing was first introduced to Keap back in January 2019 and while it is great to have, it feels like these options should have already been implemented or forthcoming at the very least.