When I create an email in IFS and send it, my Gmail interprets it as a “Promotion.” I hardly ever check my Promotions tab and I’m sure a lot of others don’t, also. What can I do when creating an email to prevent it from being flagged like this? We’ve been using MailChimp and those always went straight to “Primary”. So there must be a way?
It is best to use a “Micro” content strategy.
There are a few reasons to do this:
- Deliverability is much higher
- Higher Engagement - Shorter content hooks them and then links to more in depth content sources like landing pages, blog articles, etc…
- Easier to create and serves the fast paced mindset better
A cliff notes version of the micro content strategy is this:
- Never put more than one image in the email
- Do not use a header image, this is a huge red flag to email clients that it was delivered by a mail service, not a human. Think about it, have you ever seen a personal email with a header image?
- No more than 2 or 3 short paragraphs (again following the personal email pattern)
- No more than 2 links in the email (Including email signatures)
- Use the micro content to simply engage the prospect, hook them and entice them to click a link to learn more.
Hope this helps, if you have any further questions, let me know?