Starting around the beginning of the year, I noticed some users “seem” to be clicking every link in an email blast at exactly the same minute per the Recent Activity view on the Dashboard. Usually, if I see a contact click multiple links they vary by a minute or two.
We have an email signature that includes a quick link to our blog, linked in page, webinars page, events page, etc. No one ever clicks all the links. I am seeing 7 clicks at exactly the same minute. Weird. For some users, it happens on any email they open. In some cases, it seems to happen for users in certain companies. Sometimes, it happens randomly…even happening for one of my own gmail addresses. The number of contacts showing this behavior is increasing.
Infusionsoft thinks that email links are being “inspected” by recipients’ email systems/spam filters. IS said there may be something about looking at an email on a mobile device and downloading images that triggers this.
IS says it can’t tell the difference between a real click and these potential inspection clicks. This seems like a big problem, not just for IS, but for all the products like IS and the businesses that use them. It isn’t great for users who only want relevant emails where relevant is determined by clicks/tags that are interpreted as interest.
I don’t pretend to understand what’s going on but it is new and it is having a negative impact on the value of using IS. IS is looking into this more.
For us this is causing several inter-related problems and undermining the power of using IS for web automation, lead scoring, segmenting emails, etc.
We use web automation to track when contacts visit each of our web pages and to apply a tag (and sometimes a note or task) when a page is visited. These “fake” clicks are triggering the web automation processes to apply tags for each page visited.
We don’t currently use web automation tags to trigger campaigns but we do use them to segment email blasts which has a similar effect. Contacts getting the “wrong” emails because of erroneous clicks making us think they are interested in what they click. Not good for them or us.
Many of these tags being erroneously applied increase the leadscore of the contact. Thus we think we have a hot lead only to find out they aren’t.
We’re hosting a big event and trying to use the clicks/tags to discern how to segment our list of who is interested and who to follow up with via email campaigns and phone calls.
We’ve had several occasions where our sales staff, and even our owner, interpreted these erroneous tags as real activity and were surprised and embarrassed when they followed up with people who weren’t really interested in the event. This is also causing us to waste time following up on these “hot” leads.
- Is anyone else noticing this?
- Do you have any additional insight as to what is happening and why?
- Any ideas about how to deal with this? Can you think of a way to cull fake clicks/tags out from real ones?
- Have you identified other ways these fake clicks are skewing your data and affecting your business? I’d like to stay ahead of the curve.
I hope I clearly communicated what’s happening. Happy to provide more info if I haven’t. Thank you in advance for you insight.