I’m wondering if there is any automation that can change customers from the “opt-out” email status, to the “marketable” status. I understand the legalities and reasoning behind needing the opt-out function for marketing.
However, we run collections campaigns for owing invoices and expiring cards. Since this isn’t marketing, I’d like to make it so whenever somebody opts out, it runs an action set that changes their email status back to “marketable” but then applies an “unsubscribe” tag. This tag will be used in all marketing campaigns as decision diamonds to pull the unsubscribers out of that campaign so they don’t receive marketing emails. Is this possible?